Every day, your company vehicles are out on the roads, parked at customers’ premises or on their way to the next job. Without branding, they’re just white vans blending into the crowd. With professional fleet branding, they become your most powerful marketing tool — 24 hours a day, 7 days a week. More and more companies are discovering the power of mobile advertising, and rightly so.
Thousands of impressions a day
A vehicle with advertising lettering generates an average of 30,000 to 70,000 visual impressions per day, depending on the route and region. Compare that to an advert in the local newspaper or an online campaign. The difference? Once you’ve made the one-off investment in vehicle graphics, you pay nothing more — no monthly fees, no click budgets, no ad fatigue.
Costs vs. returns
The cost of vehicle branding ranges from €500 to €3,000 per vehicle, depending on the scale and complexity. A full wrap in the company’s corporate identity is at the higher end of the scale, whilst basic branding featuring a logo and contact details is available from as little as a few hundred euros. If you spread that cost over the lifespan of the lettering (on average 5–7 years), you end up with one of the lowest costs per impression of any form of marketing.
These are the main benefits of vehicle graphics:
- A one-off investment, visible for years to come — no recurring costs
- A professional image that inspires confidence in potential customers
- Customer recognition — your brand becomes a familiar sight in the region
- Protects the paintwork of your vehicles against stone chips and the elements
Lettering on your van is like a business card that’s on the road 24/7 — and you don’t even have to pay for it after the initial investment.
Ready to turn your fleet into your best marketing tool? At WrapBaas, you’ll find specialists with experience in fleet graphics for businesses of all sizes. Request a no-obligation quote today and discover what fleet graphics can do for your business.
